Tech and beauty come together

As part of its mission to use tech for good and make beauty accessible for all, Lancôme has a developed a handheld computerised makeup applicator.

Called HAPTA, it’s a new assistive prototype designed for users with limited hand and arm mobility.

Françoise Lehmann, Lancôme Global Brand President, said: “For years, Lancôme has sought to provide every woman with beauty solutions adapted to their needs. Beauty tech has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization.

“With HAPTA we are going one step further by making beauty more accessible to use, because everyone should have equal access to it.”

HAPTA, from the new Latin haptic meaning ‘science of touch’ is designed to empower those with hand and arm-motion impairments so that makeup application becomes intuitive and enjoyable beyond disability.

Paul Tartrat, Lancôme Innovation & Beauty Tech Director said: “With Lancôme Beauty Tech and advanced technological devices, we provide personalised diagnosis and push the boundaries of product performance.

“We want to go further by offering a holistic approach to beauty. HAPTA’s revolutionary technology has the power to help many people to use and apply beauty products to make them feel confident and self-fulfilled. This innovation is a first step for Lancôme towards beauty for all.”

Unveiled for the first time recently at the Consumer Electronics Show 2023 in Las Vegas, Nevada, for the application of lipstick, HAPTA will later be enhanced with new robotic features so it can also work with mascara application. It will then be further extended to other beauty products.