Love is in the air. Or should I say – in the cloud.

Cloud nine has taken on new meaning, as millions of lonely hearts heat up the virtual space in a bid to find love online. But what is causing this influx? And what’s the attraction?

Here’s my top ten positives:

• Dating is quick and easy online
• You can be whoever you want to be
• You’re not restricted to singles in your locality
• You can be as (dis)honest as you want
• You don’t have to be single
• You can flirt and date without leaving the house
• Physical attraction can be removed from the equation
• Less pressure than actually meeting
• You can chat to a multitude of people and even at the same time
• Easy to switch off when bored, offended or not interested

And then there’s the top ten negatives:

• People lie about their age, gender and many other things
• You could end up falling for someone who doesn’t really exist
• How can you truely trust someone online?
• Your conversations are all stored
• Anyone could read your conversation, so it’s not really private
• If you share an image or video, it could end up being plastered all over the web
• It’s easy to be more adventurous without meeting in person, and you might regret an action or conversation
• You could share sensitive material about yourself, family and friends, which could then be misused
• If you did evenually meet, they might not live up to expectations
• One of you is interested and the other joking (and neither are aware)

Has anyone found love online? What was your experience? Sceptical? Why?