It’s the paw-fect way to help our best friends

It's im-paw-ssible not to love a new charity initiative that is taking place this month. Pet retailer Maxi Zoo is raising funds to help its furry friends in Dogs Trust through its annual Friendship Connects, Give Paw fundraising campaign, which was launched by Glenda Gilson with her dog Yazz.

Now, in its fourth year, the campaign sees Maxi Zoo sell limited edition Friendship Connects, Give Paw bracelets for €2.50 each in its Ballincollig and Midleton stores.

100 per cent of the proceeds from the sale of these bracelets will go towards Dogs Trust, where the fund will be used to provide food, dog treats and interactive toys for all the dogs and puppies in its Rehoming Centre.

Ms Gilson said: “I am so delighted to be teaming up with Maxi Zoo to help raise awareness for the campaign which will raise vital funds for Dogs Trust. I am a huge dog lover and I can’t ever imagine having to, or choosing to give up my dog. Dogs Trust does so much to help broken hearted and homeless dogs and they feel loved and safe in their care. As the full cost of each bracelet sold throughout the campaign will be donated directly to Dogs Trust, purchasing a bracelet will help make a huge difference in so many dog’s lives.”

Louise Sherwin, Philanthropy and Corporate Fundraising at Dogs Trust added: “We are delighted to partner with Maxi Zoo, a loyal supporter of Dogs Trust and a company that is dedicated to serving their customers and their beloved pets. Every cent raised will allow us to continue to keep all of our dogs and puppies happy and content while they wait for their Forever Homes.”

For further information, chat to the pet experts at the Maxi Zoo Ballincollig and Midleton stores, visit @MaxiZooIreland on Facebook, or maxizoo.ie and dogstrust.ie.