New anti-racism campaign on Cork buses

A new anti-racism campaign by Transport for Ireland (TFI) and the Immigrant Council of Ireland (ICI) was launched this week.

This is the eighth anti-racism campaign run by the National Transport Authority (NTA) and the creative used in the campaign features a face created by combining a diverse range of ethnicities.

Bus Éireann is proud to support the campaign and it will appear on social media as well as on board Bus Éireann vehicles, stops and stations in Cork over the next few weeks. Given the public transport capacity restrictions currently in force, online support is an essential this year.

“Public transport has an important role to play in supporting social cohesion, integration and diversity. Bus Éireann celebrates its multicultural workforce and we are proud to support this anti-racism campaign by the NTA,” said Bus Éireann Chief People Officer Sinéad Kilkelly.

“We have more than 40 different nationalities represented within our diverse 2,700 employees in Bus Éireann and we ask our passengers to join us in uniting against racism, everyone is welcome at Bus Éireann.”

NTA Chief Executive Officer Anne Graham said: “Transport for Ireland is proud to be working with the Immigrant Council of Ireland in rolling out this important campaign. The key message is that everyone is welcome on public transport and that we are united against racism. I would encourage everyone to show their support by sharing this message and artwork on social.”

The campaign has partnered with Humans of Dublin to spotlight people of diverse backgrounds who are active in promoting inclusivity and tolerance within Ireland. Valéria Aquino is featured travelling on board Bus Éireann services and each day this week they will feature a different portrait and story on the Instagram account @humansofdub.