Get some PR tips for your SME

A series of free workshops starting tonight, Thursday aim to provide useful insight, tips and practical advice on PR, digital and branding for SMEs.

Launched by Bord Gáis Energy, each one-hour workshop will focus on an aspect of marketing and will be tailored specifically to SMEs.

Delivered by experts from Bord Gáis Energy and their award-winning agencies Teneo Ireland, Mindshare and Wilson Creative, the aim is to help SMEs to “imagine a better way to do business in today’s changing world”.

Bord Gáis Energy wants to help its SME customers to maximise energy efficiency and support more sustainable energy use resulting in better energy management, cost savings and a reduction in carbon footprint.

The workshops are free of charge and businesses in Cork can register their interest with successful applicants also receiving the opportunity to feature across Bord Gáis Energy’s digital channels and within Business Plus Magazine.

Places are limited to 20 people per session with those who are keen to attend are encouraged to share their stories around how their businesses have imagined a better way.

Colin Bebbington, Retail Director with Bord Gáis Energy said: “The energy sector is changing and evolving, as are our customer’s businesses and we’re on a mission to imagine a better way to support our SME customers in all aspects of their business.

“This is a really exciting time for Bord Gáis Energy, and as we transition to net zero carbon emissions by 2050, businesses can expect to see new thinking, new innovations and upgraded solutions from us. Our workshop series aims to provide businesses with invaluable tips and practical advice which will help them to market their business in a changing consumer landscape.”

The first workshop is tonight from 7-8pm titled Imagining a better way - how you can approach planning your media and communications in 2021.

Next up on 19 August from 7-8pm is Imagining a better way - branding. Best practice in visual identity. Finally on 26 August from 7-8pm is Imagining a better way - the power of storytelling. Best practice in brand communications.

The workshop series has been created by Bord Gáis Energy to mark the launch of its new brand positioning - imagine a better way.