True Beauty founder says she couldn’t be prouder

One of Ireland’s most beloved make-up artists Aideen Kate Murphy has been a busy woman indeed.

Say hello to True Beauty, the result of her years of hard work and dedication.

Effortless and uber chic, True Beauty by Aideen Kate cultivates body positivity and inner beauty through the medium of high quality cosmetics, which are designed to be accessible to all beauty experts and lovers alike.

Best-known for her consistently positive outlook on body image and self-expression, Aideen’s aim when developing True Beauty was always to create a space where everyone can become inspired to express themselves as they truly are.

She said: “Ever since I started out in the makeup industry at 18, I knew that I would create my own brand one day. I put it on my vision board and manifested it every single day for years!

“I just knew in my gut it was going to happen. I’ve worked with and learned from some of the most amazing makeup artists who inspire me so much and I couldn’t be prouder of launching True Beauty.”

True Beauty By Aideen Kate offers an extensive range of cosmetics at the forefront of formula development and shade design, all of which are cruelty-free, paraben-free and vegan-friendly.

The brand’s initial launch consists of the Royal Blush Luxury Lip Trio (€34.99), lashes (€9.99), True Essentials Face Palette (€39.99) and a blending sponge (€9.99).