Self tan for every body

She has been a force to be reckoned with since her cancer diagnosis when she was just 22.

That’s Bernadette Hagans who lost her right leg as a result of her cancer diagnosis and who will front the campaign for the relaunch of He-Shi tan. The new campaign called Self Tan For Every Body aims to be inclusive and create products everybody can use and love.

Having been diagnosed with synovial sarcoma in 2018, Belfast-born Bernadette made a deliberate and conscious decision to seize every moment in life.

Instead of shying away from her life-changing experience, she knew she wanted to grow from it and inspire others to embrace their bodies. Bernadette’s fearlessness is the embodiment of the He-Shi community.

Shelley Martin, CEO of He-Shi said: “Bernadette is a perfect fit for He-Shi tan. Her strength, confidence and openness about her journey mirrors our goal to embrace all beauty unapologetically. We couldn’t be prouder to partner with her.”

The new campaign embraces stretch marks, scars, cellulite. There is no one-size-fits-all when it comes to bodies and He-Shi believe that no matter your shape, size, gender, race or ability, you should look and feel beautiful in your own skin.

Bernadette will represent the brand for summer 2022.