Savour local flavour this Christmas
This week Agri Aware launched a festive social media video campaign this Christmas to recognise and support the work Irish farmers do to produce food 24 hours a day, seven days a week, 365 days of the year.
Called Savour Local Flavour, it aims to showcase the faces that produce the food we savour at Christmas this festive season, when families come together to enjoy local fresh Irish produce and Agri Aware is looking.
From delicious meat to flavoursome vegetables, Irish farmers grow and produce food that caters to the needs of everyone at the dinner table and Agri Aware want to showcase that.
Agri Aware is looking to highlight the importance of Irish farmers and give some well-deserved recognition through showcasing the origin of local food that will be served at the dinner table this Christmas.
This campaign is farmer driven with the ask being for farmers in 30 seconds to introduce themselves and proudly showcase the food they produce, and the important role agriculture plays in putting food on the tables of a nation. The campaign runs until Sunday 24 December.
Speaking about the launch of this campaign, Agri Aware chairman Shay Galvin said: “It’s critical that we continue to highlight the work that farmers do to produce quality sustainable food.
“At a time when Irish farmers are under pressure to remain viable be it due to economic, policy or environmental pressures, it’s important we take a step back and remember the work farmers do across all sectors to put food on our tables.
“At times, we can take for granted the work farmers do when we simply walk into the shop to pick up a carton of milk, a pound of butter, vegetables or a cut of delicious meat from the butcher counter.
“This campaign we are launching and running up to Christmas is to put faces to the produce we are lucky to buy in the shop and give credit where it’s often not given. We are asking farmers across the country, across all sectors to showcase who they are, what they produce, and the important role agriculture plays in feeding consumers nationally and internationally through this festive social media campaign,” he said.