Embrace your personal style

Ok, I for one am absolutely ready to shed the layers and get into a spring sartorial frame of mind.

I’m absolutely done with my winter coat and all things heavy and woolly and while I certainly don’t want to catch a chill, I think it’s time to tentatively explore a new season of style.

I’ve also been completely inspired by the street style at Copenhagen Fashion Week and really it’s by far the coolest and freshest fashion week around. If pouring over street styles finest has taught me anything this week it’s to not be afraid to stand out and to embrace your personal style whatever that may be.

There was also lots of Irish stylists and influencers over there checking out the shows with the likes of Corinna Gaffey, Niamh Webb O’Rourke and Ali Byrne all showcasing amazing fashion. So, if you are looking to be inspired for the new season ahead then check out their Instagrams.

Fabulous colour and print are the order of the day all paired with amazing accessories and the coolest denim pieces. It’s worth checking out some Scandinavian labels such as Ganni, Stine Goya and Stella Nova to name but a few.

I’m also massively excited for the new H&M Studio SS24 collection to drop and if you like your style to be laidback with a hint of ‘70s chic, rockstar glam then this is the collection for you.

Linda Wikell, concept designer at H&M Studio, said of the collection: “This season the design team had a free-spirited creative in mind, on the move and ready for adventure. Looking to 1970s wardrobe codes and infusing them with contemporary cool, we wanted to give the collection a very curated feel, with hero items like a leather coat or a fabulous pair of knee-high boots that you could wear in lots of different combinations.”

A pale-blue leather coat communicates simple sophistication alongside relaxed tailoring, including a sharp-shouldered blazer reissued from the H&M Studio archive.

Fitted and flared denim exudes laid-back polish together with rhinestone-speckled loungewear. As night falls, a snakeskin-printed minidress hits a subtly retro note alongside a flattering burnt-orange maxi dress.

Attitudinal accessories span smooth knee-high leather boots, low-heeled leather mules and bold rhinestone jewellery. The signature padded H&M Studio bag, a recurring favourite across the seasons in varying colourways and sizes, returns in a snakeskin-printed, scaled-down iteration. The collection emphasises high-quality compositions, with a range of more sustainable and conventional materials. Highlights include chrome-free leather, premium wool, organic cotton and Infinna, a cellulose fibre made from post-consumer textiles.

The collection also encompasses lots of SS24 trends such as sheer fabrics and elevated basics and indeed you could easily pick out a few pieces and add them easily to your own wardrobe. The snake print dress, black leather shorts and the pale blue leather coat are on my wish list and would add polish to any look while the snake print bag is absolutely to die for and is a must have that will never date. One of the wonderful things about H&M Studio in particular this season is that all of these items are timeless classics making an investment worthwhile.