I remember it well
We are so lucky to have so many wonderful designers here in Ireland and one designer I am always so excited to see a new collection from is Aoife McNamara.
This week we saw the launch of her season 10 collection Remember which was inspired by the profound importance of reconnection with the land and Irish roots and embodies the essence of sustainability and craftsmanship.
As one of Ireland’s leading pioneers in sustainable fashion, Aoife Mc Namara’s mission has always been to reconnect the fashion industry to nature. Remember is a testament to Aoife McNamara’s unwavering commitment to the environment, which is displayed vividly throughout the collection.
Remember is a beautiful 18-piece collection that draws inspiration from the beauty of nature and the connection between individuals, the land and our heritage. It boasts luxe tailoring spanning co-ords, blazers and coats, delightful dresses and blouses with unique twists including bows, exaggerated sleeves and intricate button details, which is synonymous with Aoife’s reputation for playful and feminine designs.
Continuously striving to find innovative ways to design and create clothes sustainably, Aoife McNc Namara collaborated with one of Ireland’s biggest traditional Irish knitwear makers Ireland’s Eye to create two unique handmade Irish Jumpers and these are to be seen in the Remember collection.
The collection was beautifully and thoughtfully shot in Dublin’s Airfield Farm, aligning with their sustainability ethos, and worn by women ages 21-50 years old demonstrating the versatility and timeless nature of the collection.
Operating with a zero-waste policy, any leftover materials from core collections are repurposed and used to design accessories such as her popular hair scrunchies.
More recently Aoife has created and launched the Re-Imagine collection which is a collection of pillows in six colourways all designed with leftover swatches and excess materials from the design process which can be found in the boutique at Adare Manor and in the Aoife Ireland Cottage.
Aoife said: “This season is about reconnecting with our land and Irish roots and shedding light on the vibrancy and spiritual nourishment that our island has always offered. My mission has always been to reconnect the fashion industry to the natural world.”
Season 10 naturally came to be called Remember, and it’s about embracing the belief in animism, acknowledging the illuminating, clarifying life force within nature.
“As always, we work with an amazing team of Irish suppliers and you can see the love that goes into each piece when being made.
“Ireland is the heart and soul of this collection and so for this shoot, I selected real women who share the same values and love for nature.”
The Rising Sun pink trousers are a particular favourite piece of mine and would look great paired with simple t-shirts or floaty summer blouses for day wear or dressed up with a blazer or the Rising Sun matching corset for night or a special event.
Like all of Aoife’s collections, there’s the dreamiest combinations of textures and details and my favourite looks feature gorgeous bows that really make the pieces super special.
The To Remember jacket which is part of a co-ord is a trophy piece you’ll style endless ways and the sleeve detailing is truly spectacular.
Like a lot of the collection, it’s wardrobe staples but with elevated details meaning you’ll wear these pieces for years to come.