Oh, yellow there Gucci

Looking for a new perfume? This could be just what you need a spritz of.

A new chapter for the Gucci Flora collection has unfolded with Gucci Flora Gorgeous Orchid eau de parfum. Its sunshine yellow bottle captivates those who encounter it, just like the women who wear this fragrance. It is a daily reminder to embrace joy, live with confidence, and always choose positivity.

The house’s iconic Flora pattern, a painting of vibrant blooms in rich hues created by artist Vittorio Accornero for Gucci in 1966, adorns both the bottle and outer packaging. The collection is available in 30ml, 50ml, 100ml, and a new 150ml size, and also offers refills in 100ml.

Miley Cyrus stars in the latest Gucci Flora campaign, set against the backdrop of Los Angeles. The visuals and film blur the lines between reality and a dreamy landscape, inspired by the empowering joy of connecting with one’s own creativity in a natural environment.

Miley’s inner enchantment flourishes in this unexpected, thriving garden. As she runs through a tunnel of flowers, symbolic of the reality-dream connection, she transforms the iconic Hollywood landmark with her larger-than-life, bold attitude.

Accompanied by her multi-platinum hit ‘Flowers’, which won the Grammy Awards for Record Of The Year and Best Pop Solo Performance for 2023, the film—like the song—tells a story of female empowerment and self-love, perfectly representing all the radiant, unexpected facets of Gucci Flora Gorgeous Orchid.