Barry lands new global editorial role

“I can’t think of a stronger leader to become Glamour’s first-ever global editorial director. Sam has impeccable editorial instincts and has successfully led Glamour into its digital future.”

Those were the words of Anna Wintour, Condé Nast Chief Content Officer and Global Editorial Director of Vogue speaking about Ballincollig native Samantha Barry who has been named Glamour's First Global Editorial Director.

In this new role she will oversee all content strategy for Glamour across the brand’s global editions in Germany, Mexico and Latin America, Spain, UK, and the US. Barry has been the editor in chief of Glamour US since 2018 and in 2021 became Americas editorial director.

Samantha Barry said: “As I step into this global editorial director role, I am excited to harness Glamour’s storied legacy and amplify the voices of women worldwide. The Glamour teams around the world—in Germany, Mexico, Spain, UK, and the US —have done a phenomenal job of telling the stories of women across every platform with content that not only informs and entertains, but inspires action and advocacy. I am thrilled to work with our incredibly talented teams to elevate diverse narratives and to forge a global path for Glamour, where every woman’s story matters.”

Under Barry’s leadership as editor in chief of Glamour US, the iconic women’s title has transformed into a digital-first brand while growing its audience and engagement, in addition to video and commerce capabilities. During her tenure, she has evolved the annual Women of the Year Awards into a global celebration that champions Glamour’s diverse community around the world.

Anna Wintour added: “She is passionate and cares deeply about what matters most to women today as shown through her powerful advocacy for issues like paid family leave. I’m incredibly excited for Glamour’s next era under her direction.”