There's nothing like a nice, crisp new book!

He’s tall, he’s bright yellow, he wears a top hat, and he’s coming to Cork this weekend to launch a new book telling the story of Ireland’s favourite crisp.

That’s right, Mr Tayto himself will be at Eason’s in Mahon Point Shopping Centre this Sunday from 12-3pm to mark the launch of ‘The Story of Tayto’.

Written with humour and style by popular historian Bobby Aherne, the new book is the definitive story of Tayto over the last 70 years, from the invention of the cheese and onion flavour, and hand-packed paper packets in 1954, to Mr Tayto's election campaign, the search for Mrs Tayto, and the rollercoaster of Tayto Park.

Beautifully illustrated with hundreds of images from the Tayto archives, packed with stories from the past and present, and sprinkled with just a bit of nostalgia for years gone by, ‘The Story of Tayto’ is the definitive insight into the iconic Irish brand and national icon, Mr Tayto.

Tayto will donate €1 for every book sold to its charity partner, Alone. Alone is a national organisation that enables older people to age securely in their homes as well as providing befriending services, advocacy, and support.

In the lead-up to the launch, Mr Tayto can’t said he “can’t wait to celebrate ‘The Story of Tayto’ with fellow crisp-lovers!”.

To pick up a copy and meet the man himself, head to the signing at Eason’s in Mahon Point Shopping Centre this Sunday where Mr Tayto will also be giving fans who get a book signed a pack of Tayto to enjoy while reading their book. Watch out for crumbs!