Pinocchio’s window ‘a labour of love’
Drum roll please! Pinocchio’s toy shop on Paul St has been named the overall winner of the inaugural Cork City Christmas Display Competition.
Well known in Cork city, the shop window is an attraction all year round but particularly at Christmas time.
Co owner of Pinocchio’s Christel Stansfield said: “We love creating our Christmas windows and we started planning this window just after Halloween. As a toy shop, we want to reflect the magic of Christmas and we like to keep the window traditional so we always have lots of reds, greens and golds.
“We have as many adults as children stopping to admire the display and that is reward in itself, receiving this award is the icing on the Christmas cake.”
Organised by Cork Business Association in partnership with Cork City Council, more than 50 nominations from businesses, retailers and Cork shoppers were considered by a team of experienced judges.
The judges described this window as one that can only be described as a labour of love that flows both ways between the owners and the people of Cork.
“The overall effect of these exciting windows is to grab your attention, but the real magic is the storytelling and attention to detail within. Pinocchio’s windows have triumphantly created a joyous customer experience, while adding a little magic to the festive atmosphere in the city,” the judges said.
There were five categories in all and the winners for each category were:
· Best Independent Window – Elegance Florists, Douglas Road
· Best Non-retail Window - Son of a Bun, MacCurtain Street
· Best Sustainable Window - Best of Buds, Winthrop Street
· Best Large Retailer Window - Brown Thomas
· Best Overall Christmas Display - Pinocchio's, Paul Street