Oh so clever

Want to elevate your beauty routine with minimal effort? These clever beauty products will save you time while keeping you looking flawless.

Brows

Sadie’s Secrets: A game-changer for ageing brows

Jill Keogh founded Sadie’s Secrets with a mission to promote ageing with dignity, creating natural, sustainable products that deliver visible results with ease. The brand’s debut product, the Eyebrow Tint (€29), is designed to cover greys instantly while gradually enhancing colour with daily use. Formulated with chasteberry extract to support hormonal balance and panthenol for hydration, this no-rinse tint comes in four shades—Lightest, Lighter, Darker, and Darkest—suiting a range of hair colours from blonde to black.

Originally developed for older women and those experiencing menopause, the product has also gained popularity among younger men and women seeking a subtle, buildable brow tint at home. She said: “The tint not only provides instant grey coverage but also supports melanin production, helping to slow the greying process.”

Many users report fuller-looking brows after a few weeks of use. Her expert tip? Apply lightly and consider a minimal trim before to enhance the final look. Sadie’s Secrets Eyebrow Tint is now in Avoca stores and Brown Thomas.

Flossing

Flossing is often overlooked in oral care, dismissed as tedious or unnecessary. But the reality? It cleans where your toothbrush can’t reach, reducing the risk of cavities and gum disease—issues we’d all rather avoid. More than 40,000 dental professionals have joined Burst Oral Care’s Brand Ambassador programme, trialling and approving every product, including the Expanding Floss (€5.95), clinically proven to remove twice as much plaque as regular unwaxed floss. This innovative floss expands to reach tricky areas, features soft, shred-resistant black thread, and boasts a mint eucalyptus coating for a fresh finish. Flossing is preventative, proactive, and proven—and with Burst Oral Care’s Expanding Floss, it’s easier than ever. Time to make flossing a habit!

Lashes

Achieve stronger, fuller lashes with allele Lashes2Love Biopeptide Eyelash Serum, a hypoallergenic formula designed to protect, nourish, and accelerate lash growth—even for sensitive eyes.

Its key ingredients for lash health are:

·Biopeptides – Strengthen follicles, reduce lash loss, and boost growth

·Scutellaria Baicalensis extract – Stimulates follicles for shinier, denser lashes

·Wheat Germ extract – Adds elasticity and protects against damage

·Soybean Sprout extract – Deeply moisturises for enhanced growth and shine