‘Fabrics are chosen with care’

Dipped hemlines, hooded jackets, longline waistcoats and tube skirts are key looks in the new collection from Irish brand NAYA.

The spring/summer 2025 collection comprises over 180 pieces of wardrobe-building staples in a polished colour palette.

NAYA’s aesthetic revolves around clean, minimalist designs making it a favourite for women who prefer effortless yet contemporary styling. Over its ten years in business, NAYA has developed a signature brand that blends quality with wearability. Clean lines, muted tones, and contemporary silhouettes are again on show from Irish design duo, Lynda Heather and Helen Wheeler.

Speaking about the new collection, they said: “Longline dresses have vertical stripes and can be worn over wide leg trousers. Cropped, wide leg trousers in denim are a hero piece as they can be worn with so many top options. A black jumpsuit is in jersey and has a contrast fabric hem. The round neck sweatshirt is enlivened with spray effect print at the seams.

“Colours are neutral and sophisticated. Mink, taupe and silver grey are shown alongside glass green, French navy and clean white. Brush stroke prints, contrast stripes and spots add interest and definition. Fabrics are chosen with care for fit and shape.”

NAYA’s business development is led by Managing Director, Helen Lynch whose extensive career in fashion has overseen the development of sales in the UK, Europe, North America and beyond.