Big and bold

By Daniel O'Neill

An award-winning Irish beauty brand is taking the world by storm with their new mascara that gives mega volume, gravity-defying curl, and all-day definition. The mascara itself feels weightless yet still presents as strong and powerful.

Bellamianta’s Lash Illusion Mascara (€23.99) is vegan friendly, light weight and wraps around each lash for incredible definition and volume. The silicone wand is designed to coat and separate every individual eyelash, meaning no lash goes untouched and that they maintain volume and boldness for 24 hours.

The formula is long lasting, waterproof, and smudge-proof ensuring you don’t have to worry about touch ups. The mascara comes in Classic Black, Warm Brown, and Chic Burgundy, making sure there’s a colour and shade that suits everyone.

Linda Stinson, founder and CEO of Bellamianta said: “We wanted to create a mascara that really does it all. Lashes should look full, lifted, and beautiful, but they should also feel soft and healthy. This is the perfect balance, big, bold volume with no flaking, smudging or heavy feeling.”