Oh so oaty

Sensitivity is the number one skincare concern facing Irish women. It’s ahead of dull skin or even skin aging.

That’s according to a new survey of Irish women by Aveeno to celebrate the recent launch of the brand’s new Calm + Restore face care range.

With 90 per cent of respondents citing their skin as prone to sensitivity overall, just over half of respondents identified this as being more of an issue in the past two years. The survey by Aveeno Calm + Restore was carried out to glean further insights into the skincare rituals and morning mindset of Irish women in how they face the day at a time when the chaos of the last two years feels like it’s finally starting to subside.

Aveeno Skincare and education expert Rebecca Bennett said: “In unity with the much-loved Body ranges, the Aveeno Face products offer a calming and restorative solution suitable for sensitive skin, all whilst harnessing the goodness of nature alongside the power of science to keep skin looking, and feeling, healthy and balanced. Each product in the range is formulated with specially selected ingredients, meaning our dedicated brand loyalists will be able to treat their face with the same love and care as they treat their body; ensuring that skin is radiating wellness from the inside out.”

The new Aveeno Calm + Restore face care range contains four hero products to be used as part of a daily skin regime including a nourishing cleanser, soothing toning lotion, Triple Oat Serum and Oat Gel Moisturiser.

They are all formulated with prebiotic oat, known for helping soothe and repair your skin, by restoring the skin’s moisture barrier.